Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And …

Finally, the content on your website can do a great deal to bolster your search engine rankings. Local SEO services can help any kind of industry, from a small craft store in town to an obscure restaurant in a city alleyway. This marketing strategy doesn’t just work for retail …

The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it …

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Take both organic and paid …

Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. If you …

Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. A strong online presence is essential for any business to be competitive. Optimizing your website will invariably lead to more organic traffic later on in …

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a …

Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. What Are The Most Important Factors SEO Marketers Consider …

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. List all your competitors – use a search engine to …

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Even those who are know about SEO may have difficulty executing their …

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Google is getting smarter – to the point of becoming an AI with a LOT of personal …

I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing that integration together can be difficult. The main text content on the page must be unique to avoid Google’s page quality algorithms …

Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done. Local SEO is, inarguably, the best bet for local businesses to grow big. The relevance …

Thin content, by definition, does not provide valuable answers to questions or satisfy searcher intent. Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. Instead of Internet-based churn and burn we’ll be …

By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search …

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. When people hear “T&T,” they’re likely to think of dynamite rather the act of building trust and transparency with your website visitors. Inbound links …

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. Some websites (on entering …

For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into …

If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims; keep things simple. Many people take the ‘run before you can walk approach’ and apply complicated methods to achieve the right …

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user …

The 404 code is also important if you want to use tools that scan your site for broken links as there’s no other way for a machine to warn you that broken links exist. Currently more than half of searches account for mobile devices. However, the phrases ‘organic coffee …

It increases website visibility, user traffic, conversion rate, and ROI. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Set up keyword trackers, such as Google …

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. Repurposing your content is not just a way to offer your blog post in a different format …

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. Every page should have a description that isn’t used anywhere else on the site. A short click, on the …

But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. People often teach themselves SEO out in the field, because most start their careers as something else. After the emergence of major updates, like Panda and Penguin, search …

Like news articles, content that includes statistical reports will also go out of date. Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise. The distinction with an excellence count is that you’re calculating components of design, rather …

As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information. Modern commercial search engines rely on the science of information retrieval (IR). This science …

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. In …

Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword …

Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site’s content. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this …

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind …

Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web …

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. With the proliferation …

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. Web pages containing matching verbiage will have lower visibility in searches. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its …

Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. Always do your research and conduct your own experiments …

What’s more, by taking the time to think like your customer, you can really test your understanding of your target audience. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. The destination address remains hidden in the text …

Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Evergreen content will provide a steady amount of traffic long after publishing date. Make sure that you label all of your images with descriptive alt attributes. Competitor …

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. It turns out the phrase ‘digital marketing …

Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of “what’s in” this season. As you can see it’s very important to make sure you have the right structures in place to cope with increases …

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. The problem was …

Search engines constantly scan and index millions of web pages. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. The SEO’s audience is generally half-human and half-bot/crawler/spider. Spend some time looking at …

By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for …

To separate yourself from competitors, focus on the psychology behind the product. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. So what it does it take to …