When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. It is an important part of your overall online presence, of course it is, but it can’t be everything. Remember that an SEO agency is there to make your website appear as trustworthy and reliable as possible, which can only encourage it to go up on SERPs.
Is your industry in decline or a state of growth?
If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. Never sell yourself short and Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! never assume anyone knows your business better than you. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Read on for more information!
Why are doorway sites so creaky?
Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th or 6th on engines such as Google, there will be others which will rank you number one! Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner. A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
Start simple, but don't forget anchor text
Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Backlinking has a similar effect on ranking. There was a time when “keyword density” meant something for SEO content. According to Gaz Hall, a UK SEO Consultant : "Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable."
A do-it-yourself guide to rankings
There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. You may have read on SEO forums that keyword-rich domain
names are a waste of time, that users see them as spammy, and that
brand presence is more important. As usual, there is some truth in all
these arguments, but recognize that if you choose to follow this advice,
you are opting not to use one of the most powerful SEO tools at your
disposal. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings.