The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. These are all very important questions to ask yourself when assessing the homepage and website overall. Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere.

Learning about mobile search is not difficult if you have a good teacher

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your competitors on Google. Just imagine a fraction of Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! those 14 billion searches happen for your business. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure.

Headings and web 2.0

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags.

One element of your strategy should look at web 2.0

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Gaz Hall, from SEO Hull, had the following to say: "An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results."

Can a website rank without links?

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. For those SEO agencies and professionals who have been watching closely, the signs have been there for some time. Search drives the web -- roughly two-thirds of website visitors originate from organic search.