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The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it so it entices the visitor to click through to the content. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content.

It’s a win-win strategy with an emphasis on trust rank

Firstly there’s the generic keyword, an example of a generic keyword could be football boots. The user value of this Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... content is rather limited. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link.

Boost site speed and utilise RSS feeds

The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. A great and fast way to convey your goal is by using headlines and taglines. It’s a clear sign to Google that when people are looking for a certain product, they want to see yours. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case.

Identify What’s Working and What Isn’t with regards to quality

It also lists pages that have been downloaded, enabling the users to search efficiently. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Gaz Hall, an SEO Guru from the UK, said: "Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes."

Consider metrics at the inception

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. When The talk on Facebook is about New Media Now at the moment. people hear about how great you are, they head to Google to discover more. Failure is always OK, but ignoring the results and reasons for it are not. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites.