If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work.
Be clear, truthful and accurate when it comes to CTR
Too often, business owners create a decent site, and then forget about it. There was a time when Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! “keyword density” meant something for SEO content. If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. When you get higher website traffic, your chances of generating more leads will improve.
Quality over quantity when it comes to link exchanges
What this means for you is you need to truly understand your industry and who is killing it. Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per Click, the search engine's primary source of income.
Analyse your existing inbound links
Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. Gaz Hall, an SEO Expert from the UK, said: "Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us."
Disambiguation, and diversity are important when it comes to inbound links
To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations.