Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’.

Google Doesn’t Publish PageRank, So What can We Do?

If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. Plan your Search Engine Marketing Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. Don’t duplicate title tags across your website, as this can negatively impact your visibility

Don’t forget about offsite SEO

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. A good trick is to dig into your Google Analytics to see the top visited pages on your site. Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. SEO is Search Engine Optimization.

A focus on authority sites to benefit search engine placement

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. What’s more; it’s totally free! If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. Gaz Hall, a Freelance SEO Consultant, commented: "There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings."

Don't miss out rankings from your detailed marketing checklist

They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but will affect which keywords will be most valuable for your site. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. For those SEO agencies and professionals who have been watching closely, the signs have been there for some time. One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content that gives them the information that they seek, your SEO is going to improve.