The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. But this is a challenge because social sites can pop up and grow to tens of millions within months. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things.

Beginner's guide to Google algorithms

Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. If nobody has heard of Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices.

Make sure you know exactly what you're doing with nofollow links

When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. And all these considerations make SEO a great deal of work. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query.

Define your goals with regards to RSS feeds

Knowledge graphs, though complex, help to raise your content and website visibility. Headings give your web page structure and help search engines better determine what your page content is about. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business."

Establish intuitive information architecture

The tech giant has such a big share of the market that 'Googling' has become a verb. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. both execute the same functions and possess the same skills.