Buyers have a problem, and they are looking for something to solve that problem. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously.

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A wealth of data is available from simply looking at the search results. When you search for the queries you’re targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up. Unsurprisingly, larger companies tend to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! outspend smaller firms when it comes to SEO. Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results). The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results.

Design + keyword density = Greatness

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material.

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The data and metrics are valuable because they give you insight into your customers: Scroll down your homepage and see what feelings/thoughts occur as you view the page. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized. According to SEO Consultant, Gaz Hall: "When it comes to growing your business online, there’s nothing more powerful than organic traffic from search engines."

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Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Every business wants to achieve its goals and doesn’t want to invest substantial resources on acquiring an audience to whom it doesn’t even offer the chance to convert.