Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. No matter what business you own you need to be practical.

It is important that you concentrate on targeted keywords that deliver targeted traffic

Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value. Technical SEO lays a solid Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! foundation that gives your content the best chance to rank for relevant keywords and phrases. Remember the last time you wanted to find a place to eat or solve a problem at home? The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results.

Difficult things about static pages

You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they live. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. There are also companies who sit between both camps almost grey hats so to speak.

The benefits of web portals to your search marketing strategy

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. Gaz Hall, a Freelance SEO Consultant, commented: "Old school of link building has some improvisations."

Find a simple guide to authority sites and read up about it

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. But why is that important?