Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge.
SEO great content best practice
Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online. The most successful online
businesses Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! design a series of “customer
journeys” through their site, which take a user from entrance to information
to goal completion. Search and email have been deemed the as the top internet activities. Make sure all your website images have alt tags to describe them to search engines.
Keep an eye on bounce rates
Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. The sitemap tells search
engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your content. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages.
Think like a human not a robot when it comes to domain authority
Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC), email marketing and SEO. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. If you’re just getting started in content creation, it can be quite easy to fall into bad habits without realising it. Gaz Hall, from SEO Hull
, had the following to say: "Winning
today is more and more about identifying a great niche and then ruthlessly
pursuing a dominance in that niche."
Focus on a one keyword per page strategy
The Google Search Console is an important basis for website
monitoring. Not only is the sitemap.xml uploaded to the
Search Console, you also obtain important data about the
most common keywords used to find the website on Google.
In addition, the Search Console also informs you about
hacked websites and warnings to unnatural links. These bots follow links
on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit.