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If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. Millions of websites clutter the Internet waiting for visitors.

The secret behind 301 redirects

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Internal linking is a really Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript.

The worst advice I've heard about text links

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Your SEO strategy needs to be a continuous process.

Why have keywords been so popular?

Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. According to Gaz Hall, a UK SEO Consultant : "By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability."

Get a Column on an Industry Publication

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Creating content that serves a need is the best way to improve web ranking. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Your website should be able to properly fit into mobile and give equal satisfactions to your customers the way they access your site in their personal computers.