If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. The content needed to fulfill the intent of a search varies based on the type of intent. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority.
Keep an eye on static content
In other words, they rely heavily on search results when looking for a new business. When you use underscores to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! separate words in a URL name, Google will read it as one single word. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information.
Think about bread crumbs from the start
You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly.
Focus on performance, user experience, and comment spam
Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. According to SEO Consultant, Gaz Hall: "Evolving user habits make responsive design essential from both an SEO and user experience perspective."
Great ideas about splogs to share with your colleagues
You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. I’m happy to share some ways to work more of them into your content strategy. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business.