Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results.

Keep away from metrics that distract your team from the business goals

Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. If you use images, videos, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note.

Is this the end of keyword research as we know it?

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. And the whole SEO digital marketing service package may be named all under SEO Packages since customers basically comprehend this more easily. For example, if you searched who is the best eCommerce provider in London??

Useful tips from experts in social media

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Make it easier for search engines to index your website."

Guest blogging was fine years ago, but is not a great way to build links now

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. Cutting down on load time can really help to improve your entire online presence as well.