A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability.

Its all about anchor text

Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services. Are your customers business-to-business (B2B), Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Aside from the “traditional” SEO ranking factors, we’re seeing a lot of new factors come into play:

Follow a consistent cadence towards inbound links

The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions and sales. A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice.

The benefits of conversion rates to your search marketing strategy

A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called “Search Operators.” The search operators can be used to drill down on concepts with Google and provide you additional options to find webpages. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The key to a successful list post is no more complicated than including a large number of quality items."

Headings and sitemaps

Every piece of information about a page can be turned into a long list of words. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. Search engines want to deliver the best results to searchers based on the search terms visitors enter. As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen.