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When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. “Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Local SEO is making sure your business address is regularly seen on the website.

Everything you need to know about metrics

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. As long as you don't Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. When a user clicks on a result in Google, how do they behave? This is why an evaluation of your homepage is absolutely critical.

Its all about anchor text

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e.

SEO is a lot more than keywords and rankings

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in organic traffic? Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content."

Here's what industry insiders think about backlinks

Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. SEO I'm always shocked by Oxon AA, in this regard. can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each page. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP).