To separate yourself from competitors, focus on the psychology behind the product. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. So what it does it take to achieve a high ranking on Google? I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques.

Advantages of user generated content and how you can take advantage of this

Producing content for search engines is also content marketing, list building, and relationship marketing. There are domains which are Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. So what do you do? In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way.

Learning about hits

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Learning means excitement for your brain; think of it as a data party. Naming your pages with strong keywords provides an easy-to-follow map of your site.

Less is always better when it comes to analysis

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. Not convinced yet? If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. According to SEO Consultant, Gaz Hall: "Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured."

Its all about duplication

But where do you start? The Take a butchers at TAP Assess, for instance. experiments! Google’s own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). I think of black versus white hat in terms of night versus day.