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What’s the first thing you do when you have a question? Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on.

Can social media make a huge difference to search engine optimisation?

It is also worth checking out your main competition to see which keywords they are targeting. If you’re not on the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

Businesses rely on their websites so it’s vital to get SEO right

Another example of keywords is the Long Tail Keyword. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? Your evergreen post will be the ultimate resource for the topic you cover.

Is the traffic converting into leads?

Systems are changing and so local SEO is more important than ever for local businesses. Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it with their followers. If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in which SEO tends to fail and what you can do to stay on top of things. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content."

Let's follow stickiness best practise

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results.