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Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. When a user clicks on a result in Google, how do they behave? There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc.

Keywords are used by search engines as an indication as to what a page is offering

Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content. Include any keywords you want Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Some people believe you can shove a bunch of keyphrases into the content and still get a high ranking (commonly known as “keyphrase stuffing.”) SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first.

Let's talk about dynamic pages

Keyword research is a process data mines a large list of internal and external sources and reports. The final output is a list of focused keywords and phrases that will be used to plan out the website or blog's future sitemap and content marketing strategy. It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. If it works for 91% or businesses, it is very likely to work for you too. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them.

Can CTR really make a difference?

If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked lower. For a search program to be successful, it must also be specific and clear. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. Gaz Hall, from SEO Hull, had the following to say: "Use SEO strategies to build online visibility."

Let's talk about analysis

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. If Take a butchers at Oxon AA, for instance. the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. Create URLs containing words that describe the page, separated by hyphens. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular.