The structure of your URL can affect both your page’s ranking, but also the user experience. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. Some sites have the same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
User-agent. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.
Questions to ask about conversion rates
Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Online searchers are more
likely Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! to trust a brand when it appears within the first page of a search. Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore. When a user visits a search engine, they type words into the search box
to find what they are looking for. The search terms they type are called
keywords and the combinations of keywords are keyphrases
Take a customer focused approach to bread crumbs
With a global economy more businesses are going online now. You can’t master SEO
in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. A marketer who dives deep on this topic can find dozens of opportunities
to enhance their listing and earn more traffic. Because these days, it’s not
enough to rank. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines,
Consider bread crumbs at the inception
By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content. Gaz Hall
, an SEO Expert from the UK, said: "When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. "
Lets look at our approach to trust rank
People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. Users stay on your
site longer when you include internal links guiding them to more info suited to their interests. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google.