If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. Density is calculated as the number of words in the
keyphrase multiplied by the frequency with which they occur together,
and divided by the total number of words (including the keyword). Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph.
A do-it-yourself guide to analytics
This is a terrible user-experience and is exactly the opposite of what Google wants. Share your good posts. Educate Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! those in your circle. Solve their problem and encourage them to leave a comment on your campaign. When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service. Did we forget to mention that the algorithm will affect search results in all languages globally?
People still ask me about duplication and its importance today
Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. Prominence implies that a word used at the beginning of a link or
piece of text is more important than the rest. The words that follow are
scored lower and lower by the algorithm until (in a very long text section)
their value tends toward zero or is cut off by a programmatic
truncation. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Take a look at your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further.
Let's follow authority sites best practise
Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. SEO versus SEO Services Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. According to Gaz Hall, a UK SEO Consultant : "Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine."
Make rankings the focal point of your marketing efforts
While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people. Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. It turns out the phrase ‘digital marketing is constantly evolving’ is about as unique to the B2B industry as an efficient rail service to the UK.