Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. When in doubt, define a term or explain a concept in your content.
Design + anchor text = Greatness
They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but will affect which keywords will be most valuable for your site. Google is pretty good
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or ABC. Its that simple! understanding the general context of a site’s content. These larger websites are typically eCommerce sites, or blogs which have been running for a long time. By including the location of the business as part of the keywords used, it increases relevance in the searches.
Everything you need to know about web 2.0
ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub or resource library that includes all of your in-depth cornerstone content. Each listing on the
SERP has three core components, which include the page title, page description, and page URL. If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business.
Make static pages the focal point of your marketing efforts
Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? According to Gaz Hall, a UK SEO Consultant
: "Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content."
Make sure your SEO checklist includes page rank for best results
There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Listings with many photos,
hours and a lot of information about the business tend to get better rankings than other listings. Forget what you think you know about SEO and start thinking about it as an ever-evolving field. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint.