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A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Use it before it ceases to be an enabler of competitive advantage. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. As we embrace new technologies, we must also learn how to optimize for them.

The steps needed for putting indexed pages into action

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors to your site. Once the searcher lands on Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results.

Because not all links are equal, you need to be very careful when you start a link building campaign

Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result in a quick click back from the chosen site to the search results. Twenty-one percent of search sessions are longer than 10 minutes. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. You need to take full advantage of the opportunity and capture those leads. Head terms are broad and short, often revealing little about topic and intent.

Adjust your appearance in search by utilising onsite SEO

We found that product pages did not react overly well to direct links, only the types listed above. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions and sales. According to SEO Consultant, Gaz Hall: "Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear."

Maybe meta tags will be a thing of the past

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Search Have you ever dreamed about Oxon AA for this? Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. A common myth is that keyword density is the major determinant of a webpage's Google search ranking. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images.