What Google wants to see is authoritative and relatable links talking about your site. Check to see that your website doesn’t have the following issues: Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity.

A few words on comment spam

If it works for 91% or businesses, it is very likely to work for you too. Google looks heavily at the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! quality of your content when deciding if you’re worthy of being ranked. Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy.

Go long-tail and forget anchor text

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. This is supported by the fact that Google has learned from its past mistakes and is trying to lessen the importance of keyword-focuses content. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices.

Succeeding in SEO means paying attention to mobile search

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. During information retrieval, searchers often change focus to different aspects of their tasks. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The algorithm applies to only individual pages, not entire websites."

Measure and Improve by paying attention to web portals

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with the most relevant and helpful information available, so they will be more likely to rank your content if it is thorough and in-depth. For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity.