Google and other search engines are aggressively rolling out new formats for search results. You should monitor each backlink you create or earn and verify if it carries any SEO value. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries.

Make sure you know exactly what you're doing with SEM

A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Descriptions are a tagged Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. It is often good practice to state what the website contains or offers and why the user should visit it. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means.

The ultimate revelation of citations

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website.

Unlocking the mystery of RSS feeds

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Does the homepage feel trustworthy? During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Gaz Hall, an SEO Expert from the UK, said: "Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way."

Meaty meta descriptions may affect your non reciprocal links tactics

This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work as well, making featured snippets an especially useful format. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes.