When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search.

Disambiguation, and diversity are important when it comes to doorway sites

A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. If you choose the wrong Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Gpogle “crawls” websites through “links” – they count these links like votes in a popularity contest.

Let's talk about web crawlers

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.

You may be asked about comment spam in your marketing interview

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point."

Optimise your site, paying special attention to quality

SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available. Traffic from external backlinks are counted as referral traffic in Google analytics. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. Based on context, they begin to assign keywords to pages.