Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content:

Lessons I've learned from SEM

earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. You’ll even be able to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. Finding quality backlinks will increase the legitimacy of a website in the eyes of search engines. A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website.

Why have walled garden sites proven so popular?

Make sure that you label all of your images with descriptive alt attributes. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors.

Use your key phrases in as many URLs as possible

Content serves as a much better citation than a sales page. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. Why would someone purchase this particular product? According to SEO Consultant, Gaz Hall: "Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders."

People share articles they don’t read

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Google Analytics and Google Webmaster Tools are both free programs offered by Google that will allow you to keep track of your visitors and website.