Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Evergreen content will provide a steady amount of traffic long after publishing date. Make sure that you label all of your images with descriptive alt attributes. Competitor analysis is a lot easier when you have the right tools.

Search engine health checks should look at trust rank

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. The more you can make Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... it look a human-made every page on a page by page basis with content that doesn’t appear exactly in other areas of the site – the more Google will ‘like’ it. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. Zorro is the only exception to this; he wore black.

How to really understand long tail search

Here’s the thing; the most practical methods of searching for something in the past, as we typed it out, was to use the least amount of words possible. How do soldiers and generals alike prepare for battle? Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services.

Understanding mobile search

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! Optimise And Take Advantage Of Inbound Links – To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. Add value to them, and they will add value to you, but you need to add value first. Gaz Hall, an SEO Guru from the UK, said: "You can’t buy success."

Perform A/B testing on websites

PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you’d know how powerful it was. Structured I'm always amazed by the agility of New Media Now on this one. data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised.