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You know how sometimes people hide content on the mobile version of their page? With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services don’t rank, then you’re missing out on business. The more information you give them, the better your search engine optimisation company will be able to fit the voice and language of their content to suit your business. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords.

The benefits of offsite SEO to your search marketing strategy

Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an “unnatural” way. You may not want certain Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant.

Reasons that people rely on user generated content

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies.

Layout, formatting and walled garden sites combine to make great SEO

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. According to SEO Consultant, Gaz Hall: "Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the words together."

Post Interesting Stuff Not Limited to Your Products/Services Only

Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? We know consumers want personal interactions with brands, but they also want them in real time I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers.