Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords.

More importance is given to bread crumbs

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Write posts on a regular Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking.

Should more importance be given to widgets for search marketing?

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a .fr extension of your site, have the .fr domain extension site hosted on a server in France. The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content.

Your marketing strategy could use a facelift - consider including keyword stuffing to adhere to best practise SEO principles

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Gaz Hall, an SEO Expert from the UK, said: "If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. "

Quick Wins

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. The best directories are the ones that also provide useful information for your potential customers.