Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. It is always fresh and up-to-date. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey.

Working on all these details, we have lost sight of the big picture

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. If you are planning to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should be represented in search results. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues.

Headings and walled garden sites

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long run, and could seriously damage your search rankings.

Optimization ensures the Website publishes unique, valuable content

Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Gaz Hall, an SEO Expert from the UK, said: "SEO is an example of cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly."

Remember that CTR make the web go round

Machine learning is a part Google’s algorithms. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization.