Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. High-quality, timeless content performs better in search engines than short-lived articles. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important.
It is not uncommon for Internet users to only review the first few results when they search for a particular term. Google automatically detects which pages Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing (in fact, all search engines) take reviews extremely seriously. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless.
You’ll have an initial idea of what content works best through your benchmark research
Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized!
Should more importance be given to LSI for search marketing?
In SEO, having a decent ‘fresh’ rating doesn’t mean you’ve got a cool new pair of sneakers you want to show off. It’s the practice of updating your content, adding little tweaks to make sure it remains relevant. There are three tech companies in the world
that most of us will have heard of: Microsoft,
Apple and Google. However, only Google has
managed to infiltrate our lives in a complete way in
a relatively short period and the reach is growing
all of the time. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Gaz Hall, from SEO Hull, had the following to say: "Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google."
Set up 301 redirects
Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your competitors on Google. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user.