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Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through a duplicate content penalty. These tools can provide information about duplicated content whether it is on your website or off-site. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling.

Tactics around web portals

Moving on from generic keywords, you can decide to add more information into the keyword. Many companies start their online Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity.

Random musings on link building

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. After implementing any SEO technique, you need to monitor your efforts.

The first choice should be reporting

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no follows” so Google stops paying attention to them. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "SEO is technical, complicated, time-consuming and potentially dangerous."

The benefits of indexed pages to your search marketing strategy

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run. Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together.