However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of its pipe onto the internet backbone (among other things). The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it.

Succeeding in SEO means paying attention to landing pages

If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Thin content is a phrase Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! used to describe websites that lack valuable information for visitors. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. After all, why bother uploading a 1800x1800px image to your website when it’ll only be shown as 400x400px?

Is this the end of onsite SEO as we know it?

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting up local servers. While a 301 ensures a user can no longer land on a page — they are redirected to an assigned URL — canonical URLs are accessible. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space.

Technology has transformed the way that companies approach marketing

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Understanding their methods will give you an idea of how they appeal to their customers – and how your own philosophy must stand out from the competition. It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about significantly. Gaz Hall, from SEO Hull, had the following to say: "In case the website is not in the search engine’s index, then users won’t be able to find it using the search engine."

Think about comment spam from the start

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. Because I'm always amazed by the agility of Beverley Guide on this one. people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site.