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You need a mix of both timeless and timely content will help you always keep your readers engaged. Machines are writing stories and that is often something Google is not a fan of. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is.

The secret behind text links

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. When using internal links, it’s Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. Every time, the algorithms are changing giving challenges in front of you. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up.

Learning about web 2.0 is not difficult if you have a good teacher

Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub or resource library that includes all of your in-depth cornerstone content.

Make a good use of user generated content

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. So what does this mean for your business? Just imagine a fraction of those 14 billion searches happen for your business. Gaz Hall, an SEO Expert from the UK, said: "Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers."

Think like a human not a robot when it comes to googlebot crawlers

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm.