Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker.

Make it sufficiently broad in terms of page rank

Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. When you input one keyword, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! multiple keywords or even something as simple as your domain name into the Keyword Planner, Google will give you a list of related keywords. But why is that important? The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.

Taboos about web crawlers that you should know

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. It’s important to have your keywords in titles, URLs, subheadings and body text.

The benefits of trust rank to your search marketing strategy

Higher rankings in the first few results are critical to visibility. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. According to Gaz Hall, a UK SEO Consultant : "One thing is clear, mobile overtakes the desktop."

This year will be the year of canonical URLs

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level.