In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. Although it can’t compare to the work of an experienced SEO agency, Screaming Frog is a great option. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material.

Less is always better when it comes to mobile search

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something even more engaging and relevant for your audience. Find sites that are relevant Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike.

Tell me more about conversion rates

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. It is always fresh and up-to-date. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt.

85% of people searching on Google are clicking on the organic search results

Google is “learning” what a good result looks like based on the search query. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Gaz Hall, a Freelance SEO Consultant, commented: "In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text."

This year will be the year of splogs

After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. Providing your audience with something that does not expire after a short period, something that never loses its value. You only need to look at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution.