You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. The best long-term strategy for this is using blogging, social media, and press releases. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page.

Provide value information rooted in your initial strategy and use trust rank as part of this

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Search engines are very clever Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display.

When auditing your site, take time to think about SEO campaigns

There’s a debate as to whether or not this really matters. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this.

Don’t forget analysis

Organic SEO still plays a key role in Google rankings for both local keywords and national terms. As a business owner you need to have a plan in place to promote your business and obtain new clients. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Gaz Hall, an SEO Expert from the UK, said: "If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on your site."

Under the Google radar

One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. All websites stand to benefit from SEO. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal.