As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings. Such content doesn’t provide regular traffic. Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive traffic to your site.
Find a simple guide to walled garden sites and read up about it
It is, instead, the result of dozens of different factors. For brands that can’t
afford Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad.
Create an Engaging Web Presence by the use of nofollow links
By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. Content syndication is the
term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Now, most people know to avoid buying their followers. As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research.
Why Google algorithms matter
Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. According to SEO Consultant
, Gaz Hall: "Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value."
Understanding bread crumbs
Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Google prefers sites that
are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site. Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc.