Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Website search engine optimisation is a specialist's domain. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create.
Unexpected ways authority sites can impact your marketing efforts
Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. It’s really a simple concept, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! just give them what they want and you’ll see an increase in search engine ranking. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run.
Make sure to always give SEO tactics enough time to run their course before evaluating them
It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices.
Smooth SEO sailing
Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for your site. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. According to Gaz Hall, a UK SEO Consultant : "It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer."
Understanding trust rank in relation to your marketing strategy
Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in the same niche as the website, their audience are more likely to enjoy your content and start following you too. If it does, you will literally be printing money. What factors do you need to bear in mind? Does keyword usage still apply?