Date Tags content

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good.

Update your doorway sites on a regular basis

Any discrepancies might cause Google to NOT show your business' information on a search result page. If you purport to be Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience.

Find out more about doorway sites

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available.

Headings and doorway sites

Evolving user habits make responsive design essential from both an SEO and user experience perspective. Do you know if it is working for you and bringing you more clients? It’s a little reassuring, too, that some things we make online have a chance to endure. Gaz Hall, a Freelance SEO Consultant, commented: "Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases."

Unexpected ways social media can impact your marketing efforts

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. It is important to have backlinks from quality sites, and those backlinks should be contextual. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point.