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SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Evergreen content continues to be relevant to its readers and gives them value years after the publish date. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO?

Succeeding in SEO means paying attention to offsite SEO

If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. What Google wants to see Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! is authoritative and relatable links talking about your site. Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written” content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly.

Small but important things to observe about page impressions

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these changes are not usually due just to normal changes and search engine updates. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines.

The number of keyword phrases

Google has been trying to understand social. Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content and is well-received – you may even become an authority site! For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. Gaz Hall, from SEO Hull, had the following to say: "When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it."

Use organic outreach along with local search to make a difference

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL.