As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Now with the influx of Social Media the search engines are looking for that to show importance for your online business. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self.

Spend time actually optimizing for just one or two keywords

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. If you were to post Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the best pen in the world, wouldn’t you? Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO.

Improve engagement by utilising local search

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. You can find terms by entering the URL of a competitor site into the landing page box. A search term can be generic, broad, specific and long tail. With SEO, your website’s visibility increases when search engines crawl your website.

A do-it-yourself guide to canonical URLs

taking into account the content, the domain name, Meta tag content, relevant content and relevant content using text-modifiers among other- more complex criteria. There are two ways to appear in Google search results: organic and sponsored. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the standard links; you’re promoting yourself and your website out there, so act like you’ve got something good to offer."

What your mum didn't tell you about URLs

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google.