The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. So what does this mean for your business?
Google ranking factors can be affected by meta tags
Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. Between 2011 & 2015 Google Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’.
Make Your Website More Friendly to Search Engines by considering ROI
Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. Most companies use SEO to increase website traffic, which in turn, increases revenue. SEO isn’t about gaming Google. It’s simply
about creating content that people
want and that satisfies their search intent. However, marketers eventually realized the power of search engines and manipulated the system by “keyword stuffing” throughout website copy and in website code to achieve higher search rankings, even if the page wasn’t really about those keywords.
Let's talk about keywords
If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. Gaz Hall, a Freelance SEO Consultant, commented: "The most important step – now you have your keywords, be sure that you know how to implement them in your content."
Write a keyword-rich introduction about stickiness
A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas.