Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Having this long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more. The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword.

Lets look at our approach to onsite SEO

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Bad content truly can do Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! long-lasting damage to your website, brand and business. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic.

Maybe hits will be a thing of the past

SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike This kind of evergreen content is usually longer than an average blog post.

Should more importance be given to page rank for search marketing?

It mostly depends on Seo factor which is highly influenced by changing in search engines. There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. According to SEO Consultant, Gaz Hall: "As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand."

Your marketing strategy could use a facelift - consider including nofollow links to adhere to best practise SEO principles

With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) SEO has been in the mainframe of digital marketing for little above two decades. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out.