The death of authority sites

The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where …

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Establish your position regarding keyword research

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but …

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Online marketing changes quickly when it comes to page impressions

Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches …

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Let's talk about bounce rates

Customer reviews also significantly improve the user experience by adding third-party credibility to your business. The tactics used in 2004 are all outdated now as the new call is something else. Community hijacking involves finding online communities that are made up of your target market, or people that can reach …

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Fun with backlinks for now

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. Keywords should be relevant. This means your site should be a satisfactory destination for users. All this means for you is you have to be extra cognizant of the quality …

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Make ROI the focal point of your marketing efforts

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

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Improve engagement by utilising long tail search

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as …

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Myths and misconceptions about blogs

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in the URL) tend to rank better. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Stick to these …

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The hidden agenda behind hits

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or …

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Maybe site submissions will be a thing of the past

Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. If you want to dive deeper …

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Never underestimate the influence of search engine spiders

By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you’ll want to have your analytics team add conversion tracking. One of the most important things …

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Be mindful of backlinks

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. Using …

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Create better landing pages

Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the …

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Why do backlinks matter?

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. When you have submitted your website to all the major …

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Consider plugins at the inception

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. This will give you greater …

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Unexpected ways social media can impact your marketing efforts

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. Your …

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Create an Engaging Web Presence by the use of LSI

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. “SEO” refers to search engine optimization, or the process of …

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Maybe citations will be a thing of the past

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. They make archived content easier to find and they can also theme and classify your posts which can be quite positive for your …

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More importance is given to reporting

For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. Here’s the thing; the most practical methods of searching for something in the past, as we typed it out, was to use the least amount of words possible. With the advancement …

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Let's follow keyword best practise

If you are not currently tracking your website, you should implement those two programs right away. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who …

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Understanding bread crumbs

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

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Focus on a one keyword per page strategy

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph …

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Search marketing implications related to backlinks

Local SEO services can help any kind of industry, from a small craft store in town to an obscure restaurant in a city alleyway. This marketing strategy doesn’t just work for retail and hospitality businesses either, but can drastically help to attract attention to your service business as well …

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Taboos about googlebot crawlers that you should know

This means when you’re doing SEO, you can’t just use traditional SEO. Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. There are thus two ways to improve density: either …

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Aligning your goals in relation to doorway sites

Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. But what are some techniques that may help your website move …

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The worst advice I've heard about gateway sites

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. Consider writing a piece of guest content, not for …

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Spin a compelling personal narrative

A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to …

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Focus on performance, user experience, and javascript

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get …

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Myths and misconceptions about offsite SEO

When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are …

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Blow out LSI keywords to build rich content pages

Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised …

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Rewrite Tiny Sections Of The Article

For example, Google rolls out a new ranking algorithm, and you need to add it to the list. At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time you finish reading this sentence. Interior links within your …

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I bet you didn't know this about white hat SEO

Spend more time on it than you would a typical piece of content. In the short term, improving your SEO can have a dramatic impact on getting new customers. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even …

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Make sure your SEO checklist includes page rank for best results

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

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What's the story about link exchanges

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. When it comes to getting your website ranked highly then keywords …

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