Consider metrics at the inception

The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it …

more ...

Can meta tags help improve my search engine placement?

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Google is getting smarter – to the point of becoming an AI with a LOT of personal …

more ...

Reasons why marketers love analysis

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user …

more ...

Tell me more about indexed pages

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. Every page should have a description that isn’t used anywhere else on the site. A short click, on the …

more ...

Brainstorming and Keyword Generating

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. In …

more ...

A do-it-yourself guide to doorway sites

Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword …

more ...


Having fun with organic links

Search engines constantly scan and index millions of web pages. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. The SEO’s audience is generally half-human and half-bot/crawler/spider. Spend some time looking at …

more ...


Things you most likely didn't know about keyword density

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste …

more ...

How do you rent your website out to local businesses?

Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl …

more ...

Facts about SEO that will make you think twice

Stick to these good practices and you’ll be on your way to free traffic. They might have “cart,” “basket,” or some other word as the unique identifier within these shopping cart URLs. Additionally, you can pay to have your website ranked above organic results in search result pages. Simply …

more ...


Here's what industry insiders think about backlinks

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. “Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. Setting up, planning …

more ...


Take care when dealing with cloaking

All of these steps help to gain organic traffic to your website.Google is the most popular search engine today with more than 3 billion searchPPCes a day and it’s already a known fact that being at the top of Google’s search results is worth a lot of …

more ...

The more engaging your copy, the better

You will notice a lift in both conversions and brand authority. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your …

more ...

How do you feel about stickiness now?

A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the …

more ...

Adopt a customer centric view of cloaking

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Sometimes, the search engines cannot understand the page …

more ...

Discover the connection between user experience sitemaps

Along with content, backlinks are the primary way that search engines determine a website's popularity. Create URLs containing words that describe the page, separated by hyphens. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search …

more ...

Start simple, but don't forget sitemaps

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Make sure to budget appropriately. When pursuing a link, which is more important, relevance or authority? The tactic of improving …

more ...

Follow a consistent cadence towards reporting

SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely …

more ...

Pay attention to your weekly click-through rate

There’s a debate as to whether or not this really matters. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Including your target keyword within your page title positively correlated with higher search rankings. When you …

more ...

Proposition development

It sounds cliche, but nothing is more powerful than word of mouth. It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Search engine traffic is the …

more ...

The steps needed for putting blogs into action

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

more ...

This story about widgets will haunt you forever

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction …

more ...

Understand about URLs

This keyword isn’t very specific and as such it will likely have a large amount of competition. With so much crap content on the web, Google doesn’t want to waste space indexing it. This directly improve prospects a business’ online prospects!If you are a business owner who …

more ...

Are you planning to use your keywords for advertising?

White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Social is also an SEO challenge for you. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Google published several …

more ...

Beginner's guide to webmaster tools

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an …

more ...


Use text formatting to highlight key points and takeaways

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base …

more ...

Beginner's guide to long tail search

There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. This will help to ensure the copy on your website is not …

more ...

Google ranking factors can be affected by Google algorithms

They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. A relatively fast way to get links to your blog is through roundup blog posts. These are collections …

more ...

Be clear, truthful and accurate when it comes to site submissions

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the …

more ...

Make it sufficiently broad in terms of URLs

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. The incorrect use of Meta Tags could lead to the web page being banned from any …

more ...

Remember that web portals make the web go round

The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy …

more ...

The back story of user generated content

Some websites are great and are ideally search engine-friendly, but many we come across are not. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. As part of their drive to continue …

more ...


Google tries to bring up immediate answers to many queries

Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. Although a good SEO agency will point you …

more ...

Improve engagement by utilising inbound links

A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed) will normally allow the target page on the new domain to escape the worst …

more ...

A do-it-yourself guide to keyword research

What’s even better is that they can be a great way of attracting relevant traffic to your site as well. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an …

more ...

Headings and inbound links

There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give little thought to either. However, a sound house is built on good foundations and these two areas have a greater significance to SEO than you might …

more ...

Measure and Improve by paying attention to web 2.0

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t …

more ...

Understanding reporting

Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

more ...