Its all about bounce rates

Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. A strong online presence is essential for any business to be competitive. Optimizing your website will invariably lead to more organic traffic later on in …

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Set up Daily Email Alerts

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. List all your competitors – use a search engine to …

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Bucket brigades based on domain authority

By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search …

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Repurpose old rankings

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. Some websites (on entering …

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Broken Inbound Link Building: How to approach this

Like news articles, content that includes statistical reports will also go out of date. Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise. The distinction with an excellence count is that you’re calculating components of design, rather …

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Boost site speed and utilise gateway sites

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. Web pages containing matching verbiage will have lower visibility in searches. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its …

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Fun with walled garden sites for now

Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. Always do your research and conduct your own experiments …

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I bet you didn't know this about plugins

What’s more, by taking the time to think like your customer, you can really test your understanding of your target audience. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. The destination address remains hidden in the text …

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Perform A/B testing on websites

Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Evergreen content will provide a steady amount of traffic long after publishing date. Make sure that you label all of your images with descriptive alt attributes. Competitor …

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Find Who Your SEO Competitors Are

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. The problem was …

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Succeeding in SEO means paying attention to keyword density

Remember, it takes 20 years to build a reputation and only five minutes to ruin it. The problem was that because of this, search results were no longer truly providing the most relevant or up-to-date search results. When using internal links, it’s important to link to the page with …

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Consider your audience

Create The Perfect Landing Page For Local SEO! Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. There’s a debate as to whether or not this really matters. Poor spelling has always had the potential to be …

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Great ideas about meta tags to share with your colleagues

Simply copy and paste content from your website into a search bar and place quotation marks around it. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. To keep …

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Measure and Improve by paying attention to web portals

What Google wants to see is authoritative and relatable links talking about your site. Check to see that your website doesn’t have the following issues: Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use …

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Make your title short and relevant

SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Nowadays, everyone’s in a hurry, and the online world is no different. People really love to check their …

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Establish your position regarding javascript

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Get into Local Directories/Local Resource Lists/Review Sites

In this connection, it should be important to remember what all a search engine can crawl: Evergreen content continues to be relevant to its readers and gives them value years after the publish date. SEO is not just one technique, if you focus on just one thing you will not …

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Lets look at our approach to trust rank

The structure of your URL can affect both your page’s ranking, but also the user experience. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site …

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Make it sufficiently broad in terms of webmaster tools

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes …

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Consider popularity, competitiveness, and ontology

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Local businesses can’t be fully evaluated on the basis of links. Which of course results in SEO is dominating the web. Anyone with a …

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Think about sitemaps from the start

I strongly believe that relevant links have a bigger impact on the algorithm. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to …

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Start simple, but don't forget stickiness

When you get higher website traffic, your chances of generating more leads will improve. The description meta tag should be a relevant and a descriptive sentence or two. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent …

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Adjust your appearance in search by utilising webmaster tools

Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. Matching – Existing and New Content …

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This year will be the year of canonical URLs

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Search engines (and users) look to the site architecture for clues as to …

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Be clear, truthful and accurate when it comes to ROI

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. There is a reason why so many people say that content is king. It simply determines …

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One important aspect is gateway sites

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. It is basically concerned with a holistic move towards driving customers to your business via online platforms …

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Search engine health checks should look at reporting

Some evergreen content lasts forever. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine …

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Aligning your goals in relation to nofollow links

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

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The hidden agenda behind inbound links

Producing content for search engines is also content marketing, list building, and relationship marketing. Search marketing can come across as quite a broad subject with endless topics! Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your …

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Can a techie truly understand page rank

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information …

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Adopt a customer centric view of LSI

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be …

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What's the story about link building

Building links is one thing, but you can also earn links if you put out great content. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that …

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Taboos about keyword research that you should know

Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to …

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Take a customer focused approach to RSS feeds

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. A good resource …

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Learning about SERPs is not difficult if you have a good teacher

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Efficient …

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