Beginner's guide to web 2.0

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. People who …

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Create an Engaging Web Presence by the use of onsite SEO

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having …

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When your use of rankings becomes obsessive

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Keyword density refers to the number of times a particular keyword is used in the content of your website. This means that search engines are starting to …

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You need to optimize for more than one keyword phrase per page

However, if the info isn’t easily noticeable, you’ll have a problem. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. When it comes to growing your business …

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Write a keyword-rich introduction about stickiness

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Let's follow stickiness best practise

What’s the first thing you do when you have a question? Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is …

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This year will be the year of splogs

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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Help potential customers make purchasing decisions

To be a part of the party, make sure your business website uses structured data markup. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within …

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Make doorway sites the focal point of your marketing efforts

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests …

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Random musings on indexed pages

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more …

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Increase Organic Traffic

Google can detect well-written content, and can detect poor quality content, or unoriginal text. Write good original and compelling content with the keywords to help your search rankings. The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that …

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What your mum didn't tell you about URLs

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Now with the influx of Social Media the search engines are looking for that to show importance for your online business. Link building helps your content reach a broader …

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Beginner's guide to search queries

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Let's talk about cloaking

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. The rise in …

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Take a customer focused approach to search engine spiders

Most marketers who specialise in other areas tend to forget that social media management is completely different. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. Because …

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Learning about reporting

Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. Using …

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How you will benefit from meta tags

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! For good link building, you …

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Under the Google radar

You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets …

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What's the story about duplication

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or …

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The back story of keyword density

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. A site’s age has an influence on that site …

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Supplemental Content for SEO

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Use description meta tags to provide both search …

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Search engine health checks should look at anchor text

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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Tell me more about static pages

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. Just as the keywords, the search engine algorithms are important and unique to every search engine. If …

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Think like a human not a robot when it comes to cloaking

Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to …

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To get fast rankings, you need CTR

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links …

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Focus on performance, user experience, and citations

Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best …

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Tell me more about content

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Search engines want to deliver the best results to searchers based on the search terms visitors enter. There are many methods of ensuring your articles can be …

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Set up 301 redirects

Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. High-quality, timeless content performs better …

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Take a customer focused approach to web portals

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

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How to focus on social media

All search engines attempt to determine the most important words on a page, in a tag, or in a link. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same …

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Maybe web 2.0 will be a thing of the past

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. The purchase cycle can sometimes involve a large number …

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Be clear, truthful and accurate when it comes to RSS feeds

You can’t buy success. A proximity search uses the order of the search phrase to find related documents. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. A great and fast way to convey your goal is by using …

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The mysterious world of forums

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. If you’re looking to take things a step further, Google’s AMP format …

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It’s time to revolutionize our approach to algorithm updates

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Getting your content out there and shared generously should …

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Make rankings the focal point of your marketing efforts

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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Make it sufficiently broad in terms of indexed pages

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely …

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Carve out time for concentrating on search queries

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Categories are other components of blogs that can help your SEO effort. For instance, unless you write something in an image's "alt" attribute in the HTML of your site …

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Use organic outreach along with scraping to make a difference

Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised; follow the best practices for digital marketing. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is …

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What everyone ought to know about social media

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Even guest-blogging with a sole motive to generate links is also burned down. Pick a list …

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