The worst advice I've heard about gateway sites

The homepage (primary) URL doesn’t redirect to another website or irrelevant page? Measure and monitor what is working and update your strategy on the fly. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who …

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Myths and misconceptions about webmaster tools

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Utilise Google ‘My Business’ (GMB) – Google …

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Can a techie truly understand citations

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. It’s not enough to just know your keywords. You must use them in the right way …

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Search engine health checks should look at plugins

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is …

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Unconventional knowledge about plugins that you won't find in books

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are …

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