How do you feel about hits now?

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Take both organic and paid …

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Reasons that people rely on javascript

Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. If you …

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Adopt a customer centric view of keywords

For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into …

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What Makes SEO Careers Recession-Proof?

Knowledge graphs, though complex, help to raise your content and website visibility. Find out which channels are driving traffic to your competition . Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for …

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The reason everyone loves comment spam

Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t …

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Find a simple guide to URLs and read up about it

Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. Make sure that you label all of your images with descriptive alt attributes. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords …

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The idea is to craft content that would answer research queries

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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SEO has a wide range of other benefits for your business

The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. Build backlinks based on semantic keywords …

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Adjust your appearance in search by utilising SEO campaigns

Traffic from external backlinks are counted as referral traffic in Google analytics. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links …

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Difficult things about keyword research

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great …

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Taboos about SEM that you should know

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication …

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Make local search the main focus of your marketing tactics

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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Quick Wins

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. If you do nothing else, installing analytics software is the one SEO tip you must …

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Lessons I learned about doorway sites

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

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I bet you didn't know this about SEO

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. If you can do this, people will discover your site and …

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Pay attention to backlinks

Many webmasters only want to rank well for single words (rather than chains of words). By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about …

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Carve out time for concentrating on gateway sites

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website …

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Ways to tell you're suffering from an obsession with URLs

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. One of the most effective ways …

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Having fun with canonical URLs

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you …

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Things you most likely didn't know about analytics

The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move …

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Optimise your site, paying special attention to metrics

Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The …

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Establish intuitive information architecture

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. But this is a challenge because social sites can pop up and grow to tens of millions within months. A …

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Losing Focus on analytics

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually …

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Search engine health checks should look at backlinks

Have a think about all the ways in which you can attract inbound links to your website. A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a …

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Don’t forget anchor text

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and …

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More focus is put on stickiness

Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online …

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The secret behind text links

Almost every business with international expansion on the brain will end up conducting some sort of market research. Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. Just like …

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Take care when dealing with web 2.0

How-to tutorials and guides can also make for excellent evergreen content. A keyword like ‘coffee’, for example, wouldn’t tell you very much. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is …

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One important aspect is landing pages

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early …

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The back story of keyword density

SEO gives opportunities of substantial levels of free advertising; Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review …

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When your use of web 2.0 becomes obsessive

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. The search industry is constantly innovating, and it might seem overwhelming for marketers …

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